{"id":4590,"date":"2025-07-27T15:37:04","date_gmt":"2025-07-27T15:37:04","guid":{"rendered":"https:\/\/qomunica.md\/?page_id=4590"},"modified":"2025-07-27T16:59:56","modified_gmt":"2025-07-27T16:59:56","slug":"case-seo-horeca","status":"publish","type":"page","link":"https:\/\/qomunica.md\/ro\/portofoliu\/case-seo-horeca\/","title":{"rendered":"Studiu de caz &#8211; Client: Belfix"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4590\" class=\"elementor elementor-4590\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caae073 e-flex e-con-boxed e-con e-parent\" data-id=\"caae073\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88ef83a elementor-widget elementor-widget-heading\" data-id=\"88ef83a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+5.700 Clickuri Organice \u00een 4 luni<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8a5ed3 e-con-full e-flex e-con e-child\" data-id=\"d8a5ed3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4494902 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4494902\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;1000&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"998\" src=\"https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1.png\" class=\"attachment-full size-full wp-image-4443\" alt=\"\" srcset=\"https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1.png 2048w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1-300x146.png 300w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1-1024x499.png 1024w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1-768x374.png 768w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1-1536x749.png 1536w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1-18x9.png 18w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-08-at-11.29.20-2048x998-1-650x317.png 650w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b184c8 e-flex e-con-boxed e-con e-parent\" data-id=\"1b184c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ee653c e-con-full e-flex e-con e-child\" data-id=\"8ee653c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a21f11 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1a21f11\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;900&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f7bf2ec e-con-full e-flex e-con e-child\" data-id=\"f7bf2ec\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97eb24f elementor-widget elementor-widget-heading\" data-id=\"97eb24f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bd05a7 elementor-widget elementor-widget-heading\" data-id=\"5bd05a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Belfix<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f682dc7 e-con-full e-flex e-con e-child\" data-id=\"f682dc7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca44a0 elementor-widget elementor-widget-heading\" data-id=\"aca44a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">NI\u0218\u0102<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4773fd elementor-widget elementor-widget-heading\" data-id=\"b4773fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Echipamente HoReCa<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5682e69 e-con-full e-flex e-con e-child\" data-id=\"5682e69\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b89464b elementor-widget elementor-widget-heading\" data-id=\"b89464b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">AN<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5fe94 elementor-widget elementor-widget-heading\" data-id=\"4a5fe94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2024<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e96ceb e-con-full e-flex e-con e-parent\" data-id=\"7e96ceb\" data-element_type=\"container\" data-settings=\"{&quot;uicore_onscroll_effect&quot;:&quot;sticky-scale-small&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-60408fc e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"60408fc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;160&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1741fb e-con-full e-flex e-con e-child\" data-id=\"c1741fb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-028a414 elementor-widget elementor-widget-heading\" data-id=\"028a414\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Provocarea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f766e elementor-widget elementor-widget-text-editor\" data-id=\"b7f766e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Clientul activeaz\u0103 \u00eentr-o pia\u021b\u0103 de ni\u0219\u0103 \u2014 echipamente pentru restaurante, hoteluri \u0219i buc\u0103t\u0103rii profesionale \u2014 cu o competi\u021bie mare pe volume mici \u0219i cu un public foarte pragmatic: antreprenori care caut\u0103 eficien\u021b\u0103, nu estetic\u0103. Site-ul avea trafic modest, structur\u0103 fragmentat\u0103 \u0219i zero con\u021binut optimizat.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f852869 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"f852869\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;160&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1aead2a e-con-full e-flex e-con e-child\" data-id=\"1aead2a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79350b3 elementor-widget elementor-widget-heading\" data-id=\"79350b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce am f\u0103cut?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bb696 elementor-widget elementor-widget-text-editor\" data-id=\"d5bb696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Gap SEO: identificare lipsuri vs competitori<\/li><li>Keyword research pe inten\u021bii comerciale<\/li><li>Structur\u0103 ref\u0103cut\u0103 pe categorii &amp; landing-uri<\/li><li>Copy tehnic + CTA-uri clare pe pagini cheie<\/li><li>Meta-uri optimizate pentru CTR &amp; rich snippets<\/li><li>Articole suport cu valoare practic\u0103<\/li><li>Interlinking contextual spre paginile comerciale.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4a0bc3 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"b4a0bc3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;160&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5966447 e-con-full e-flex e-con e-child\" data-id=\"5966447\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8da1c2c elementor-widget elementor-widget-heading\" data-id=\"8da1c2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6905457 elementor-widget elementor-widget-text-editor\" data-id=\"6905457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Perioada analizat\u0103: 08.03.2024 \u2013 17.09.2024 vs. 25.09.2024 \u2013 17.03.2025<\/p><ul><li>Clicks: 13.9K \u2192 18.2K<\/li><li>Impressions: 665K \u2192 845K<\/li><li>CTR: 2.1% \u2192 4.5%<\/li><li>Pozi\u021bie medie: 19.1 \u2192 7.7<\/li><\/ul><p>Cre\u0219tere clar\u0103, validat\u0103 \u00een GSC: +5.700 clickuri \u00een plus, cu un CTR aproape dublu \u0219i pozi\u021bion\u0103ri mult mai sus pentru paginile cu inten\u021bie comercial\u0103.<\/p><p>Am transformat un site cu prezen\u021b\u0103 \u201eok\u201d \u00eentr-un canal de achizi\u021bie solid, cu trafic calificat \u0219i funnel clar pentru leaduri \u0219i comenzi.<\/p><p>\ud83d\udd35 Optimiz\u0103rile continu\u0103: test\u0103m acum o strategie de con\u021binut video + integrare cu Google Merchant Center pentru o acoperire complet\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>+5.700 Clickuri Organice \u00een 4 luni Client Belfix NI\u0218\u0102 Echipamente HoReCa AN 2024 Provocarea Clientul activeaz\u0103 \u00eentr-o pia\u021b\u0103 de ni\u0219\u0103 \u2014 echipamente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4590","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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