{"id":4592,"date":"2025-07-27T15:37:45","date_gmt":"2025-07-27T15:37:45","guid":{"rendered":"https:\/\/qomunica.md\/?page_id=4592"},"modified":"2025-07-27T16:59:22","modified_gmt":"2025-07-27T16:59:22","slug":"case-creare-site-pipl","status":"publish","type":"page","link":"https:\/\/qomunica.md\/ro\/portofoliu\/case-creare-site-pipl\/","title":{"rendered":"Studiu de caz &#8211; Client: PIPL-HR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4592\" class=\"elementor elementor-4592\" 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data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e42c973 e-flex e-con-boxed e-con e-parent\" data-id=\"e42c973\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98e7ce6 elementor-widget-mobile__width-inherit ui-e-a-animate elementor-invisible elementor-widget elementor-widget-highlighted-text\" data-id=\"98e7ce6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"highlighted-text.default\">\n\t\t\t\t\t\t\t<h1 class=\"ui-e--highlighted-text\">\n\t\t\t<span class=\"ui-e-headline-text elementor-repeater-item-114b631\">pipl-hr.md:<\/span><span class=\"ui-e-headline-text elementor-repeater-item-c439197 ui-e-headline-color\">\n\t\t\t\t\t\t\t\t\t<span class=\"whitespace\"><\/span>\n                                    <span>\n                                        <span class=\"ui-e-headline-text ui-e-headline-highlighted\">Site strategic pentru o agen\u021bie de Recrutare<\/span><span class=\"uicore-svg-wrapper\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 500 150\" preserveAspectRatio=\"none\"><\/svg><\/span><\/span> <span class=\"whitespace\"> <\/span><\/span>\t\t<\/h1>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c0673 e-con-full e-flex e-con e-child\" data-id=\"e7c0673\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00ffcbf elementor-invisible elementor-widget elementor-widget-image\" data-id=\"00ffcbf\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:&quot;1000&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1980\" height=\"1350\" src=\"https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1.png\" class=\"attachment-full size-full wp-image-4533\" alt=\"\" srcset=\"https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1.png 1980w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1-300x205.png 300w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1-1024x698.png 1024w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1-768x524.png 768w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1-1536x1047.png 1536w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1-18x12.png 18w, https:\/\/qomunica.md\/wp-content\/uploads\/2025\/07\/Design-fara-titlu-2024-07-06T165851.725-2-1-650x443.png 650w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0e22b7 e-flex e-con-boxed e-con e-parent\" data-id=\"f0e22b7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de05f69 e-con-full e-flex e-con e-child\" data-id=\"de05f69\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b6bb233 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b6bb233\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;900&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0c729cc e-con-full e-flex e-con e-child\" data-id=\"0c729cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6fa423 elementor-widget elementor-widget-heading\" data-id=\"a6fa423\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Client<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18b2b96 elementor-widget elementor-widget-heading\" data-id=\"18b2b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">PIPL HR<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5e23e9 e-con-full e-flex e-con e-child\" data-id=\"f5e23e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbc872 elementor-widget elementor-widget-heading\" data-id=\"7bbc872\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Link<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdaa00 elementor-widget elementor-widget-heading\" data-id=\"8bdaa00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/pipl-hr.md\/\" target=\"_blank\" rel=\"nofollow\">pipl-hr.md<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef886e3 e-con-full e-flex e-con e-child\" data-id=\"ef886e3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99f197f elementor-widget elementor-widget-heading\" data-id=\"99f197f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">AN<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd41d7 elementor-widget elementor-widget-heading\" data-id=\"ccd41d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2024<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3f9427 e-con-full e-flex e-con e-parent\" data-id=\"f3f9427\" data-element_type=\"container\" data-settings=\"{&quot;uicore_onscroll_effect&quot;:&quot;sticky-scale-small&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-29f2c4b e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"29f2c4b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;160&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9dbc3c8 e-con-full e-flex e-con e-child\" data-id=\"9dbc3c8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b164e elementor-widget elementor-widget-heading\" data-id=\"c5b164e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Provocarea<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c375f8 elementor-widget elementor-widget-text-editor\" data-id=\"9c375f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Agen\u021bia avea un site vechi, rigid \u0219i lipsit de personalitate, care nu reflecta valoarea serviciilor oferite. \u00centr-un domeniu aglomerat \u0219i adesea prea \u201ecorporate\u201d, provocarea a fost s\u0103 construim un site care s\u0103 inspire \u00eencredere, dar \u0219i prospe\u021bime, s\u0103 atrag\u0103 leaduri \u0219i s\u0103 comunice clar de ce PIPL e diferit.<\/p><p>Pe scurt: trebuia s\u0103 vindem servicii complexe printr-un mesaj simplu, direct \u0219i conving\u0103tor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-154e729 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"154e729\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;160&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-160c833 e-con-full e-flex e-con e-child\" data-id=\"160c833\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81112f0 elementor-widget elementor-widget-heading\" data-id=\"81112f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce am f\u0103cut?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab0d2d elementor-widget elementor-widget-text-editor\" data-id=\"fab0d2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Analiz\u0103 de pozi\u021bionare pe competi\u021bia local\u0103<\/li><li>Structur\u0103 funnel + CTA-uri clare pe homepage<\/li><li>Design vibrant, diferen\u021biator \u0219i memorabil<\/li><li>Pagini separate pentru fiecare serviciu<\/li><li>Copy conversa\u021bional, adaptat publicului HR<\/li><li>Formulare logice pentru leaduri calificate<\/li><li>UX mobil optimizat cu interac\u021biune fluid\u0103<\/li><li>SEO on-page complet: meta, headings, sitemap.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb0bc4 e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"5cb0bc4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:&quot;160&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7291c3a e-con-full e-flex e-con e-child\" data-id=\"7291c3a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2966a80 elementor-widget elementor-widget-heading\" data-id=\"2966a80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rezultat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d90f80 elementor-widget elementor-widget-text-editor\" data-id=\"5d90f80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Site final intuitiv, clar, u\u0219or de editat de echipa clientului<\/li><li>Rat\u0103 ridicat\u0103 de interac\u021biune pe homepage (scroll complet + click pe CTA)<\/li><li>Feedback pozitiv de la utilizatori: \u201e\u00cen sf\u00e2r\u0219it, un site de HR care nu sun\u0103 generic\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>pipl-hr.md: Site strategic pentru o agen\u021bie de Recrutare Client PIPL HR Link pipl-hr.md AN 2024 Provocarea Agen\u021bia avea un site vechi, rigid [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4559,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4592","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studiu de caz - Client: PIPL-HR - Qomunica Lab<\/title>\n<meta name=\"robots\" content=\"index, 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